{"id":136,"date":"2024-08-21T12:40:27","date_gmt":"2024-08-21T09:10:27","guid":{"rendered":"https:\/\/faraatar.com\/?page_id=136"},"modified":"2026-10-12T09:23:52","modified_gmt":"2026-10-12T05:53:52","slug":"about","status":"publish","type":"page","link":"https:\/\/faraatar.com\/en\/about\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"ftr ftr-136\"><div class=\"ftr-element ftr-element-6ebe4ff4 e-con-full fofolaladan e-flex e-con e-parent\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"6ebe4ff4\">\n<div class=\"ftr-element ftr-element-6e685c69 ftr-widget__width-initial ftr-invisible ftr-widget ftr-widget-image\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"6e685c69\" data-settings='{\"_animation\":\"fadeInUp\",\"_animation_delay\":600}' data-widget_type=\"image.default\">\n<div class=\"ftr-widget-container\">\n<img loading=\"lazy\" alt=\"\" class=\"attachment-full size-full wp-image-2564\" decoding=\"async\" height=\"158\" src=\"https:\/\/faraatar.com\/wp-content\/uploads\/2025\/08\/Layer-2-1-2.svg\" width=\"238\"> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-70ef6b58 ftr-widget__width-initial animated-slow ftr-widget-mobile__width-inherit ftr-invisible ftr-widget ftr-widget-text-editor\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"70ef6b58\" data-settings='{\"_animation\":\"fadeIn\",\"_animation_delay\":200}' data-widget_type=\"text-editor.default\">\n<div class=\"ftr-widget-container\">\n<p style=\"text-align: right\">Faraatar is a social entrepreneurship group working to advance ethical enterprise development. We believe that lasting change begins with a change in our mental models. This is why we have introduced ethical enterprise development: an approach that considers everyone who has a stake in a project or is affected by it, and seeks to avoid leaving anyone worse off. Our dream is to build a network of ethical entrepreneurs in Iran who improve the quality of work and life through entrepreneurship that benefits everyone involved.<br><\/p> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-749a00cf ftr-widget__width-initial ftr-absolute ftr-widget ftr-widget-dynamic_bg_widget\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"749a00cf\" data-settings='{\"_position\":\"absolute\"}' data-widget_type=\"dynamic_bg_widget.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"dynamic-bg-container\">\n<div class=\"dynamic-bg-canvas\">\n<div class=\"dynamic-bg-dots\">\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<\/div>\n<\/div>\n<div class=\"ftr-widget-container\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"ftr ftr-136\"><div class=\"ftr-element ftr-element-13e583b3 e-flex e-con-boxed e-con e-parent\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"13e583b3\">\n<div class=\"e-con-inner\">\n<div class=\"ftr-element ftr-element-3bccbdec ftr-widget__width-inherit ftr-widget ftr-widget-image\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"3bccbdec\" data-widget_type=\"image.default\">\n<div class=\"ftr-widget-container\">\n<img sizes=\"(max-width:767px) 100vw, (max-width:1024px) 100vw, 1600px\" srcset=\"https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-scaled.jpg 2880w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-300x200.jpg 300w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-1024x683.jpg 1024w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-768x512.jpg 768w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-1536x1024.jpg 1536w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-2048x1365.jpg 2048w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-1080x720.jpg 1080w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-1280x853.jpg 1280w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-980x653.jpg 980w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/DSC_1018-480x320.jpg 480w\" alt=\"\" class=\"attachment-full size-full wp-image-4287\" decoding=\"async\" fetchpriority=\"high\" height=\"1920\" src=\"https:\/\/faraatar.com\/wp-content\/uploads\/2025\/12\/DSC_1018-scaled.jpg\" width=\"2880\"> <\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"ftr ftr-136\"><div class=\"ftr-element ftr-element-303e115a e-flex e-con-boxed e-con e-parent\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"303e115a\">\n<div class=\"e-con-inner\">\n<div class=\"ftr-element ftr-element-2c9cb36b ftr-widget__width-initial ftr-widget-mobile__width-inherit ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"2c9cb36b\" data-settings='{\"motion_fx_motion_fx_scrolling\":\"yes\",\"motion_fx_opacity_effect\":\"yes\",\"motion_fx_opacity_range\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":{\"start\":0,\"end\":48}},\"motion_fx_opacity_direction\":\"out-in\",\"motion_fx_opacity_level\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"motion_fx_devices\":[\"desktop\",\"tablet\",\"mobile\"]}' data-widget_type=\"heading.default\" id=\"1\">\n<div class=\"ftr-widget-container\">\n<h2 class=\"ftr-heading-title ftr-size-default\">One step further<\/h2> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-e879340 ftr-widget__width-initial ftr-widget-mobile__width-inherit ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"e879340\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><div class=\"ftr-element ftr-element-d95d890 e-con-full e-flex e-con e-child\" data-element_type=\"container\" data-id=\"d95d890\"><div class=\"ftr-element ftr-element-ae0d690 e-con-full e-flex e-con e-child\" data-element_type=\"container\" data-id=\"ae0d690\"><div class=\"ftr-element ftr-element-66f9b8e ftr-widget ftr-widget-text-editor animated fadeInRight\" data-element_type=\"widget\" data-id=\"66f9b8e\" data-settings='{\"_animation\":\"fadeInRight\",\"_animation_delay\":500}' data-widget_type=\"text-editor.default\"><div class=\"ftr-widget-container\"><p>The outward mindset explores how individuals and organisations can improve the quality of their relationships, their collaboration and their overall effectiveness by moving from an inward mindset to an outward one. An inward mindset sees other people as tools for achieving its goals or as obstacles in its way. An outward mindset seeks to see others as people, and values understanding their needs, challenges and goals. Its guiding principles include seeing people as people rather than tools, focusing on collective outcomes, taking responsibility and ownership for ourselves, the environment and Iran, and practising empathy and collaboration.<\/p><\/div><\/div><\/div><div class=\"ftr-element ftr-element-2dcead1 e-con-full e-flex e-con e-child\" data-element_type=\"container\" data-id=\"2dcead1\"><div class=\"ftr-element ftr-element-e5aef20 ftr-widget ftr-widget-text-editor animated fadeInRight\" data-element_type=\"widget\" data-id=\"e5aef20\" data-settings='{\"_animation\":\"fadeInRight\",\"_animation_delay\":500}' data-widget_type=\"text-editor.default\"><div class=\"ftr-widget-container\"><p><\/p><\/div><\/div><\/div><\/div><div class=\"ftr-element ftr-element-b838819 e-con-full e-flex e-con e-child\" data-element_type=\"container\" data-id=\"b838819\"><div class=\"ftr-element ftr-element-15dc6c8 ftr-widget ftr-widget-text-editor animated fadeInDown\" data-element_type=\"widget\" data-id=\"15dc6c8\" data-settings='{\"_animation\":\"fadeInDown\",\"_animation_delay\":500}' data-widget_type=\"text-editor.default\"><div class=\"ftr-widget-container\"><p><\/p><\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"ftr ftr-136\"><div class=\"ftr-element ftr-element-39b84be6 e-flex e-con-boxed e-con e-parent\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"39b84be6\">\n<div class=\"e-con-inner\">\n<div class=\"ftr-element ftr-element-58b19cb6 e-con-full e-flex e-con e-child\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"58b19cb6\">\n<div class=\"ftr-element ftr-element-3c8babdc ftr-widget__width-initial ftr-widget-mobile__width-inherit ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"3c8babdc\" data-settings='{\"motion_fx_motion_fx_scrolling\":\"yes\",\"motion_fx_opacity_effect\":\"yes\",\"motion_fx_opacity_range\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":{\"start\":0,\"end\":48}},\"motion_fx_opacity_direction\":\"out-in\",\"motion_fx_opacity_level\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"motion_fx_devices\":[\"desktop\",\"tablet\",\"mobile\"]}' data-widget_type=\"heading.default\" id=\"2\">\n<div class=\"ftr-widget-container\">\n<h2 class=\"ftr-heading-title ftr-size-default\">The outward mindset<\/h2> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-9403817 ftr-widget__width-initial ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"9403817\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><div class=\"ftr-element ftr-element-d95d890 e-con-full e-flex e-con e-child\" data-element_type=\"container\" data-id=\"d95d890\"><div class=\"ftr-element ftr-element-ae0d690 e-con-full e-flex e-con e-child\" data-element_type=\"container\" data-id=\"ae0d690\"><div class=\"ftr-element ftr-element-66f9b8e ftr-widget ftr-widget-text-editor animated fadeInRight\" data-element_type=\"widget\" data-id=\"66f9b8e\" data-settings='{\"_animation\":\"fadeInRight\",\"_animation_delay\":500}' data-widget_type=\"text-editor.default\"><div class=\"ftr-widget-container\"><p>The outward mindset is the foundation of Faraatar. It asks us to turn our attention beyond ourselves and consider whether we can move past self-interest to think about others. Through this approach, we seek to see people as people rather than tools, and to respect their feelings, thoughts, emotions and choices.<br><\/p><\/div><\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-211145ea e-con-full e-flex e-con e-child\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"211145ea\">\n<div class=\"ftr-element ftr-element-5ef69f45 e-transform ftr-widget ftr-widget-image\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"5ef69f45\" data-settings='{\"motion_fx_motion_fx_scrolling\":\"yes\",\"motion_fx_opacity_effect\":\"yes\",\"motion_fx_opacity_range\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":{\"start\":0,\"end\":48}},\"_transform_flipX_effect\":\"transform\",\"motion_fx_opacity_direction\":\"out-in\",\"motion_fx_opacity_level\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"motion_fx_devices\":[\"desktop\",\"tablet\",\"mobile\"]}' data-widget_type=\"image.default\">\n<div class=\"ftr-widget-container\">\n<img loading=\"lazy\" sizes=\"auto, (max-width:767px) 100vw, (max-width:1024px) 100vw, 1600px\" srcset=\"https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0633\u06cc\u0645\u0631\u063a\u06f3.png 1024w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0633\u06cc\u0645\u0631\u063a\u06f3-200x300.png 200w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0633\u06cc\u0645\u0631\u063a\u06f3-683x1024.png 683w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0633\u06cc\u0645\u0631\u063a\u06f3-768x1152.png 768w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0633\u06cc\u0645\u0631\u063a\u06f3-980x1470.png 980w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0633\u06cc\u0645\u0631\u063a\u06f3-480x720.png 480w\" alt=\"\" class=\"attachment-full size-full wp-image-3362\" decoding=\"async\" height=\"1536\" src=\"https:\/\/faraatar.com\/wp-content\/uploads\/2025\/09\/%D8%B3%DB%8C%D9%85%D8%B1%D8%BA%DB%B3.png\" width=\"1024\"> <\/div>\n<\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-425a8aed ftr-widget__width-inherit ftr-absolute ftr-widget ftr-widget-dynamic_bg_widget\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"425a8aed\" data-settings='{\"_position\":\"absolute\"}' data-widget_type=\"dynamic_bg_widget.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"dynamic-bg-container\">\n<div class=\"dynamic-bg-canvas\">\n<div class=\"dynamic-bg-dots\">\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<div class=\"dynamic-bg-dot\"><\/div>\n<\/div>\n<\/div>\n<div class=\"ftr-widget-container\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"ftr ftr-136\"><div class=\"ftr-element ftr-element-79c1fae5 e-con-full e-flex e-con e-child\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"79c1fae5\">\n<div class=\"ftr-element ftr-element-326eb9b ftr-widget ftr-widget-image-carousel\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"326eb9b\" data-settings='{\"slides_to_show\":\"3\",\"slides_to_scroll\":\"1\",\"navigation\":\"none\",\"autoplay_speed\":0,\"speed\":10000,\"image_spacing_custom\":{\"unit\":\"px\",\"size\":80,\"sizes\":[]},\"slides_to_show_mobile\":\"1\",\"autoplay\":\"yes\",\"pause_on_hover\":\"yes\",\"pause_on_interaction\":\"yes\",\"infinite\":\"yes\",\"image_spacing_custom_tablet\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]}}' data-widget_type=\"image-carousel.default\">\n<div class=\"ftr-widget-container\">\n<div aria-label=\"Image carousel\" aria-roledescription=\"carousel\" class=\"ftr-image-carousel-wrapper swiper\" dir=\"ltr\" role=\"region\">\n<div aria-live=\"off\" class=\"ftr-image-carousel swiper-wrapper\">\n<div aria-label=\"1 of 3\" aria-roledescription=\"slide\" class=\"swiper-slide\" role=\"group\"><figure class=\"swiper-slide-inner\"><img loading=\"lazy\" alt=\"Rahkar Jame Fanavari Faraatar\" class=\"swiper-slide-image\" decoding=\"async\" src=\"https:\/\/faraatar.com\/wp-content\/themes\/faraatar-native\/assets\/vendor\/english-banners\/rahkar-jame-fanavari-faraatar.svg\" width=\"1040\" height=\"228\"><\/figure><\/div><div aria-label=\"2 of 3\" aria-roledescription=\"slide\" class=\"swiper-slide\" role=\"group\"><figure class=\"swiper-slide-inner\"><img loading=\"lazy\" alt=\"Faraatar social network\" class=\"swiper-slide-image\" decoding=\"async\" src=\"https:\/\/faraatar.com\/wp-content\/themes\/faraatar-native\/assets\/vendor\/english-banners\/faraatar-social-network.svg\" width=\"1040\" height=\"228\"><\/figure><\/div><div aria-label=\"3 of 3\" aria-roledescription=\"slide\" class=\"swiper-slide\" role=\"group\"><figure class=\"swiper-slide-inner\"><img loading=\"lazy\" alt=\"Tosee Sakhteman Faraatar\" class=\"swiper-slide-image\" decoding=\"async\" src=\"https:\/\/faraatar.com\/wp-content\/themes\/faraatar-native\/assets\/vendor\/english-banners\/tosee-sakhteman-faraatar.svg\" width=\"1040\" height=\"228\"><\/figure><\/div> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-66eed018 ftr-widget__width-inherit ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"66eed018\" data-settings='{\"motion_fx_motion_fx_scrolling\":\"yes\",\"motion_fx_opacity_effect\":\"yes\",\"motion_fx_opacity_range\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":{\"start\":0,\"end\":48}},\"motion_fx_opacity_direction\":\"out-in\",\"motion_fx_opacity_level\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"motion_fx_devices\":[\"desktop\",\"tablet\",\"mobile\"]}' data-widget_type=\"heading.default\" id=\"3\">\n<div class=\"ftr-widget-container\">\n<h2 class=\"ftr-heading-title ftr-size-default\">Our brand<\/h2> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-4846c557 ftr-widget__width-initial ftr-widget-mobile__width-inherit ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"4846c557\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p dir=\"rtl\">Faraatar was founded in 1402 in the Solar Hijri calendar (2023\u20132024), drawing on three decades of entrepreneurship in Iran\u2019s polymer industry. We have long been concerned that projects with a substantial social impact may never materialise because their business plans do not promise the highest financial returns. We believe that development and value creation should be understood beyond financial profit, through economic development, human development, technological progress and sustainability. By understanding ourselves more deeply and improving continuously, we seek to move beyond our personal interests and develop a broader vision of progress. We dream of a network of ethical enterprise developers working for comprehensive and sustainable development in Iranian society.<\/p><\/div> <\/div>\n<\/div>\n<\/div><\/div><div class=\"ftr ftr-136\"><div class=\"ftr-element ftr-element-63edea27 fofolaladan e-flex e-con-boxed e-con e-parent\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"63edea27\">\n<div class=\"e-con-inner\">\n<div class=\"ftr-element ftr-element-663d5222 e-con-full e-flex e-con e-child\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"663d5222\">\n<div class=\"ftr-element ftr-element-2ad317d5 ftr-widget__width-initial ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"2ad317d5\" data-settings='{\"motion_fx_motion_fx_scrolling\":\"yes\",\"motion_fx_opacity_effect\":\"yes\",\"motion_fx_opacity_range\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":{\"start\":0,\"end\":48}},\"motion_fx_opacity_direction\":\"out-in\",\"motion_fx_opacity_level\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"motion_fx_devices\":[\"desktop\",\"tablet\",\"mobile\"]}' data-widget_type=\"heading.default\" id=\"4\">\n<div class=\"ftr-widget-container\">\n<h3 class=\"ftr-heading-title ftr-size-default\">Vision<\/h3> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-233e7f6f ftr-widget__width-initial ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"233e7f6f\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><div class=\"ftr-element ftr-element-d95d890 e-con-full e-flex e-con e-child\" data-element_type=\"container\" data-id=\"d95d890\"><div class=\"ftr-element ftr-element-ae0d690 e-con-full e-flex e-con e-child\" data-element_type=\"container\" data-id=\"ae0d690\"><div class=\"ftr-element ftr-element-66f9b8e ftr-widget ftr-widget-text-editor animated fadeInRight\" data-element_type=\"widget\" data-id=\"66f9b8e\" data-settings='{\"_animation\":\"fadeInRight\",\"_animation_delay\":500}' data-widget_type=\"text-editor.default\"><div class=\"ftr-widget-container\"><div class=\"ftr-element ftr-element-5e0ec89 ftr-widget ftr-widget-heading\" data-element_type=\"widget\" data-id=\"5e0ec89\" data-widget_type=\"heading.default\"><div class=\"ftr-widget-container\"><h3 class=\"ftr-heading-title ftr-size-default\"><span style=\"color: #666666;font-size: 14px\">To build a broad network of entrepreneurs in Iran who pursue excellence in entrepreneurship, act on the fundamental values of wisdom, beauty and goodness, and advance entrepreneurship that benefits everyone involved.<\/span><\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-318dd128 ftr-widget__width-initial ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"318dd128\" data-settings='{\"motion_fx_motion_fx_scrolling\":\"yes\",\"motion_fx_opacity_effect\":\"yes\",\"motion_fx_opacity_range\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":{\"start\":0,\"end\":48}},\"motion_fx_opacity_direction\":\"out-in\",\"motion_fx_opacity_level\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"motion_fx_devices\":[\"desktop\",\"tablet\",\"mobile\"]}' data-widget_type=\"heading.default\" id=\"5\">\n<div class=\"ftr-widget-container\">\n<h3 class=\"ftr-heading-title ftr-size-default\">Mission<\/h3> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-45626665 ftr-widget__width-initial ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"45626665\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>To advance ethical enterprise development by creating or discovering opportunities and investing financial and intellectual resources in people, ideas and businesses that create lasting value in Iranian society.<\/p><\/div> <\/div>\n<\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-1f348d1d e-con-full e-flex e-con e-child\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"1f348d1d\">\n<div class=\"ftr-element ftr-element-422d225d ftr-widget ftr-widget-image\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"422d225d\" data-settings='{\"motion_fx_motion_fx_scrolling\":\"yes\",\"motion_fx_opacity_effect\":\"yes\",\"motion_fx_opacity_range\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":{\"start\":0,\"end\":48}},\"motion_fx_opacity_direction\":\"out-in\",\"motion_fx_opacity_level\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]},\"motion_fx_devices\":[\"desktop\",\"tablet\",\"mobile\"]}' data-widget_type=\"image.default\">\n<div class=\"ftr-widget-container\">\n<img sizes=\"auto, (max-width:767px) 100vw, (max-width:1024px) 100vw, 1600px\" srcset=\"https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0631\u0648\u06cc\u06a9\u0631\u062f\u062f\u062f.png 763w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0631\u0648\u06cc\u06a9\u0631\u062f\u062f\u062f-156x300.png 156w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0631\u0648\u06cc\u06a9\u0631\u062f\u062f\u062f-532x1024.png 532w, https:\/\/faraatar.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/\u0631\u0648\u06cc\u06a9\u0631\u062f\u062f\u062f-480x924.png 480w\" alt=\"\" class=\"attachment-full size-full wp-image-3395\" decoding=\"async\" height=\"1469\" loading=\"lazy\" src=\"https:\/\/faraatar.com\/wp-content\/uploads\/2025\/09\/%D8%B1%D9%88%DB%8C%DA%A9%D8%B1%D8%AF%D8%AF%D8%AF.png\" width=\"763\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"ftr ftr-136\"><div class=\"ftr-element ftr-element-87c1feb fofolaladan2 e-con-full e-flex e-con e-parent\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"87c1feb\" data-settings='{\"background_background\":\"classic\"}'>\n<div class=\"ftr-element ftr-element-609f4bd ftr-widget ftr-widget-html\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"609f4bd\" data-widget_type=\"html.default\">\n<div class=\"ftr-widget-container\">\n<style>\n\/* Animated gradient container *\/\n.animated-gradient-bg {\n  position: relative;\n  overflow: hidden;\n  background: #ffffff;\n}\n\n\/* The animated gradient layer *\/\n.animated-gradient-bg::after {\n  content: '';\n  position: absolute;\n  inset: -50%;\n  width: 200%;\n  height: 200%;\n  pointer-events: none;\n  z-index: 0;\n  \n  background: \n    \/* Warm peach\/orange blob - center right *\/\n    radial-gradient(\n      ellipse 45% 40% at 60% 50%,\n      rgba(255, 180, 130, 0.55) 0%,\n      rgba(255, 200, 160, 0.3) 40%,\n      transparent 70%\n    ),\n    \/* Secondary warm blob - right side *\/\n    radial-gradient(\n      ellipse 35% 45% at 80% 45%,\n      rgba(255, 160, 120, 0.4) 0%,\n      rgba(255, 190, 150, 0.2) 50%,\n      transparent 70%\n    ),\n    \/* Cool lavender\/blue blob - left side *\/\n    radial-gradient(\n      ellipse 50% 50% at 25% 55%,\n      rgba(180, 190, 255, 0.5) 0%,\n      rgba(200, 210, 255, 0.25) 45%,\n      transparent 70%\n    ),\n    \/* Secondary blue blob - bottom left *\/\n    radial-gradient(\n      ellipse 40% 35% at 15% 65%,\n      rgba(160, 175, 255, 0.35) 0%,\n      rgba(190, 200, 255, 0.15) 50%,\n      transparent 65%\n    ),\n    \/* Subtle pink accent - top center *\/\n    radial-gradient(\n      ellipse 30% 25% at 50% 30%,\n      rgba(255, 200, 210, 0.3) 0%,\n      rgba(255, 220, 225, 0.15) 50%,\n      transparent 70%\n    ),\n    \/* Base white *\/\n    #ffffff;\n  \n  \/* Smooth animation *\/\n  animation: gradientMove 12s ease-in-out infinite alternate;\n  filter: blur(40px);\n  transform: translateZ(0);\n  will-change: transform;\n}\n\n\/* Gradient movement animation *\/\n@keyframes gradientMove {\n  0% {\n    transform: translate(0%, 0%) rotate(0deg) scale(1);\n  }\n  25% {\n    transform: translate(5%, -3%) rotate(1deg) scale(1.02);\n  }\n  50% {\n    transform: translate(-3%, 5%) rotate(-1deg) scale(0.98);\n  }\n  75% {\n    transform: translate(-5%, -2%) rotate(0.5deg) scale(1.01);\n  }\n  100% {\n    transform: translate(4%, 4%) rotate(-0.5deg) scale(1);\n  }\n}\n\n\/* Noise overlay for texture *\/\n.animated-gradient-bg::before {\n  content: '';\n  position: absolute;\n  inset: 0;\n  pointer-events: none;\n  z-index: 2;\n  opacity: 0.12;\n  mix-blend-mode: overlay;\n  background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'\/%3E%3CfeColorMatrix type='saturate' values='0'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)'\/%3E%3C\/svg%3E\");\n  background-size: 180px 180px;\n}\n\n\/* Apply to your sections *\/\n.sobsec1, .sobsec2, .sobsec3, .sobsec4, .sobsec5, .sobsec6 {\n  position: relative;\n  overflow: hidden;\n  \n  transition: \n    transform 0.6s cubic-bezier(0.23, 1, 0.32, 1),\n    opacity 0.5s ease-out,\n    filter 0.5s ease-out,\n    box-shadow 0.5s ease-out;\n  transform-origin: center top;\n  will-change: transform, opacity, filter;\n  \n  -webkit-backface-visibility: hidden;\n  backface-visibility: hidden;\n}\n\n\/* Individual animated gradient for each section *\/\n.sobsec1::after, .sobsec2::after, .sobsec3::after,\n.sobsec4::after, .sobsec5::after, .sobsec6::after {\n  content: '';\n  position: absolute;\n  inset: -60%;\n  width: 220%;\n  height: 220%;\n  pointer-events: none;\n  z-index: 0;\n  \n  background: \n    radial-gradient(\n      ellipse 45% 40% at 60% 50%,\n      rgba(255, 175, 120, 0.5) 0%,\n      rgba(255, 195, 155, 0.28) 40%,\n      transparent 70%\n    ),\n    radial-gradient(\n      ellipse 35% 45% at 82% 48%,\n      rgba(255, 155, 115, 0.38) 0%,\n      rgba(255, 185, 145, 0.18) 50%,\n      transparent 70%\n    ),\n    radial-gradient(\n      ellipse 50% 50% at 22% 55%,\n      rgba(170, 185, 255, 0.48) 0%,\n      rgba(195, 205, 255, 0.22) 45%,\n      transparent 70%\n    ),\n    radial-gradient(\n      ellipse 40% 35% at 12% 62%,\n      rgba(150, 170, 255, 0.32) 0%,\n      rgba(185, 195, 255, 0.12) 50%,\n      transparent 65%\n    ),\n    radial-gradient(\n      ellipse 30% 25% at 48% 28%,\n      rgba(255, 195, 205, 0.28) 0%,\n      rgba(255, 215, 220, 0.12) 50%,\n      transparent 70%\n    );\n  \n  filter: blur(50px);\n  transform: translateZ(0);\n  will-change: transform;\n}\n\n\/* Staggered animations for each section - creates organic feel *\/\n.sobsec1::after { animation: gradientFloat1 14s ease-in-out infinite; }\n.sobsec2::after { animation: gradientFloat2 16s ease-in-out infinite; }\n.sobsec3::after { animation: gradientFloat3 13s ease-in-out infinite; }\n.sobsec4::after { animation: gradientFloat1 15s ease-in-out infinite reverse; }\n.sobsec5::after { animation: gradientFloat2 12s ease-in-out infinite reverse; }\n.sobsec6::after { animation: gradientFloat3 14s ease-in-out infinite; }\n\n@keyframes gradientFloat1 {\n  0%, 100% {\n    transform: translate(0%, 0%) rotate(0deg) scale(1);\n  }\n  33% {\n    transform: translate(8%, -5%) rotate(2deg) scale(1.05);\n  }\n  66% {\n    transform: translate(-6%, 6%) rotate(-1.5deg) scale(0.97);\n  }\n}\n\n@keyframes gradientFloat2 {\n  0%, 100% {\n    transform: translate(0%, 0%) rotate(0deg) scale(1);\n  }\n  25% {\n    transform: translate(-7%, 4%) rotate(-2deg) scale(1.03);\n  }\n  50% {\n    transform: translate(5%, -6%) rotate(1deg) scale(0.98);\n  }\n  75% {\n    transform: translate(6%, 5%) rotate(1.5deg) scale(1.02);\n  }\n}\n\n@keyframes gradientFloat3 {\n  0%, 100% {\n    transform: translate(0%, 0%) rotate(0deg) scale(1);\n  }\n  20% {\n    transform: translate(6%, 5%) rotate(1deg) scale(1.04);\n  }\n  40% {\n    transform: translate(-4%, -5%) rotate(-1.5deg) scale(0.96);\n  }\n  60% {\n    transform: translate(-7%, 3%) rotate(0.5deg) scale(1.02);\n  }\n  80% {\n    transform: translate(4%, -4%) rotate(-0.5deg) scale(0.99);\n  }\n}\n\n\/* Noise overlay *\/\n.sobsec1::before, .sobsec2::before, .sobsec3::before,\n.sobsec4::before, .sobsec5::before, .sobsec6::before {\n  content: '';\n  position: absolute;\n  inset: 0;\n  pointer-events: none;\n  z-index: 3;\n  opacity: 0.14;\n  mix-blend-mode: overlay;\n  background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.7' numOctaves='4' stitchTiles='stitch'\/%3E%3CfeColorMatrix type='saturate' values='0'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)'\/%3E%3C\/svg%3E\");\n  background-size: 180px 180px;\n}\n\n\/* Z-index stacking *\/\n.sobsec1 { z-index: 16; }\n.sobsec2 { z-index: 15; }\n.sobsec3 { z-index: 14; }\n.sobsec4 { z-index: 13; }\n.sobsec5 { z-index: 12; }\n.sobsec6 { z-index: 11; }\n\n\/* Scaled state *\/\n.sobsec1.scaled-down, .sobsec2.scaled-down,\n.sobsec3.scaled-down, .sobsec4.scaled-down,\n.sobsec5.scaled-down, .sobsec6.scaled-down {\n  box-shadow: 0 -10px 40px rgba(0, 0, 0, 0.1);\n}\n\n\/* Pause animation when scaled for performance *\/\n.sobsec1.scaled-down::after, .sobsec2.scaled-down::after,\n.sobsec3.scaled-down::after, .sobsec4.scaled-down::after,\n.sobsec5.scaled-down::after, .sobsec6.scaled-down::after {\n  animation-play-state: paused;\n  opacity: 0.7;\n  transition: opacity 0.4s ease;\n}\n\n\/* Content should be above gradient *\/\n.sobsec1 > *, .sobsec2 > *, .sobsec3 > *,\n.sobsec4 > *, .sobsec5 > *, .sobsec6 > * {\n  position: relative;\n  z-index: 1;\n}\n\n\/* Hover - speed up animation slightly *\/\n.sobsec1:hover::after, .sobsec2:hover::after,\n.sobsec3:hover::after, .sobsec4:hover::after,\n.sobsec5:hover::after, .sobsec6:hover::after {\n  animation-duration: 8s;\n}\n<\/style>\n<\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-a13af08 matnepayen ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"a13af08\" data-widget_type=\"heading.default\">\n<div class=\"ftr-widget-container\">\n<p class=\"ftr-heading-title ftr-size-default\">Beauty, goodness and wisdom<\/p> <\/div>\n<\/div>\n<\/div><\/div><div class=\"ftr ftr-136\"><div class=\"ftr-element ftr-element-60c6b20 e-flex e-con-boxed e-con e-parent\" data-e-type=\"container\" data-element_type=\"container\" data-id=\"60c6b20\">\n<div class=\"e-con-inner\">\n<div class=\"ftr-element ftr-element-cbbd668 ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"cbbd668\" data-widget_type=\"heading.default\">\n<div class=\"ftr-widget-container\">\n<p class=\"ftr-heading-title ftr-size-default\">Wisdom:<\/p> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-06f4355 ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"06f4355\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>Wisdom is discernment born of reason: the ability to distinguish good from bad, right from wrong, and benefit from harm. It cannot be attained without reason and understanding. Understanding arises from experience and knowledge. Wisdom is not a matter of belief; it grows through critical reflection and questioning. It gives people the ability to shape their own lives and their communities consciously and with sound judgement.<\/p><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-7ca4b16 ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"7ca4b16\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>Understanding is an activity that leads to wisdom, which therefore draws on thought. Wisdom is not innate: it must be acquired and put to use. It encompasses the concepts and insights of thoughtful, discerning judgement and can guide us through intuition, practice and reason.<\/p><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-3e481c8 ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"3e481c8\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>Wisdom continually seeks dialogue and understanding. It draws nourishment from both and develops through them. With its awareness, it eases pain and suffering and keeps enthusiasm from becoming reckless. Through wisdom, meaning grows in action, and good deeds, words and thoughts can flourish, enabling us to live with joy and reconciliation in a balanced world.<\/p><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-49a7ca1 ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"49a7ca1\" data-widget_type=\"heading.default\">\n<div class=\"ftr-widget-container\">\n<p class=\"ftr-heading-title ftr-size-default\">Goodness:<\/p> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-8d9fe9f ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"8d9fe9f\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>Goodness is action that stands against harmful action. Harmful action divides people and turns them against one another. Goodness arises from reason and wisdom, brings clarity to the human spirit and is always drawn towards beauty. It brings warmth and vitality to society by nurturing solidarity.<\/p><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-166489a ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"166489a\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>Doing good means reaching towards another person and recognising their presence and existence. Goodness and friendship are therefore closely connected. True friendship can be found among those who do good: people who try to give the world responsible meaning through their actions. Goodness refines harsh feelings and emotions, transforming violence into cooperation and mutual support. It is the root of love, embracing humanity and existence with warmth and tenderness so that, through dialogue, they may brighten the future together.<\/p><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-a47e1a7 ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"a47e1a7\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>Goodness is incompatible with ill intent. It rejects hypocrisy and deceit, and stands against resentment. It never imposes itself on anyone or anything as the sole expression of truth. Integrity is the strong trunk of the tree of goodness, allowing it to share its fruits with others and remain distant from duplicity and ugliness. Goodness continually seeks to create the best things amid the harm and corruption that wear down the spirit.<\/p><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-444409e ftr-widget ftr-widget-heading\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"444409e\" data-widget_type=\"heading.default\">\n<div class=\"ftr-widget-container\">\n<p class=\"ftr-heading-title ftr-size-default\">Beauty:<\/p> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-21caf18 ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"21caf18\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>In Iranian culture, beauty has always been associated with goodness and love. It encompasses both material and sensory grace and moral refinement. Beauty softens feelings and emotions, inspires enthusiasm and reveals itself in harmony. It stimulates human reason, imagination and desire.<\/p><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-a37ded8 ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"a37ded8\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>Beauty can be found both in things and through them, but perceptions of it vary across people and periods. We cannot describe beauty and its nature with absolute precision: each person approaches it through their own understanding. Social, economic and cultural circumstances also shape what beauty means and how it comes into being.<\/p><\/div> <\/div>\n<\/div>\n<div class=\"ftr-element ftr-element-d2ea0aa ftr-widget ftr-widget-sobhan_scroll\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"d2ea0aa\" data-widget_type=\"sobhan_scroll.default\">\n<div class=\"ftr-widget-container\">\n<div class=\"sobhan-scroll-text\"><p>Beauty brings joy and pleasure. It is captivating: it appears in the body and shines upon it, awakens the spirit and manifests through it. It shapes the appeal of both our outward and inward selves. An action is neither beautiful nor ugly in itself; the way we act makes it so. When an action is performed truthfully, properly and gracefully, it reveals a beautiful face. When it is performed wrongly, it becomes associated with ugliness.<\/p><\/div> <\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-136","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/faraatar.com\/en\/wp-json\/wp\/v2\/pages\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faraatar.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faraatar.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faraatar.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/faraatar.com\/en\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":0,"href":"https:\/\/faraatar.com\/en\/wp-json\/wp\/v2\/pages\/136\/revisions"}],"wp:attachment":[{"href":"https:\/\/faraatar.com\/en\/wp-json\/wp\/v2\/media?parent=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}